Search Engine
Marketing
Being top of the page on Google surely helps to capture the quality & need-based audience which in turn helps to increase visibility & drive sales for the bottom of the funnel marketing.
E-commerce Sales
Growthpep works with Shopify, Woocommerce while handling the management of Flipkart and Amazon ads. Our Integration expertise combined with e-commerce and social media platforms helps drive your revenues at scale.
Building Audience
Personas
While creating ad campaigns, the audience mix plays a pivotal role in the success of the campaign. We focus a lot on building user persona’s on Facebook & Instagram, which help us identify different pockets of audience sets & do A/B testing rigorously.
A/B Testing
Test, Test & test more! There is no set formula to crack performance marketing & increase ROAS (return on ad spends) until we do A/B testing with different audience segments, creative sets, bidding strategies & campaign types. Testing also helps us understand the nuances of campaign optimisation & improve landing page.
Social Media
Marketing
Our social media performance wing includes ROI driven campaigns for Facebook, Instagram, Tiktok & Linkedin. 80% of the media budgets go towards growing, acquiring & retaining customers through social media.
Lead Generation
While generating leads from various channels, our focus is two ways. One is to generate the volume of leads with lower CPL’s & the second is increasing the prospects of quality leads.
Re-targeting
95% of the users visiting your website or landing page will bounce for the first time. Typically 1.5%-5% of the visitors turn into your users. It’s important that we don’t let the new visitors go out of the funnel & that’s what we try to achieve by running retargeting campaigns.
Creative Support
Since creatives go hand in hand with media, we work with our partners when it comes to storytelling for the ad campaigns. Our creative capabilities include illustrations, slideshow videos & social media graphics.