Project Type
E-Commerce
The Challenge
The challenge for Blue Tokai was to increase the top of the funnel & acquire new customers month on month maintaining the ROAS.
The Strategy
Being a huge brand name, we piggybacked on owning the coffee space & increased budgets across Google ads with product focused search campaigns. We also reduced CAC by shifting budgets from retention to new customer acquisition campaigns.
Results
- Increased the ROAS from 3.2x to 6.3x within 3 months
- Reduced the CAC down by 53% in a span of 4 months.
- Decreased around 33% of media spends in 3 months without affecting the overall revenue (which was at an increase of 7%)
- 25% increase in Total sales in the last 6 months
- 55% increase in Avg order value in the last 6 months
Project Type
E-Commerce
The Challenge
The challenge was to introduce Athlos and make it touch base with the target audiences regularly, consequently increasing their recall value and ultimately leading to purchases.
The Strategy
Being a new company entering the activewear space, Athlos wanted to stand out against the clutter while making sure it was portrayed correctly. We employed a mix of facebook conversion, engagement ad campaigns & google remarketing campaigns. Testimonial based ad creatives were used to increase repeat customers on the website.
Results
- Grew the customer base by 6x in 10months
- Increase in total revenue by 3x in 10 months
- Decrease in CAC (cost of acquiring a customer) from 15$ to 7$ in 10 months
Project Type
E-Commerce
The Challenge
The challenge was to launch a sustainable babywear essentials brand across the country.
The Strategy
Our primary focus was to establish the brand in the premium babywear essentials niche. Hence, we focused a lot on building brand awareness by keeping Instagram as the primary channel followed by facebook. We focused on our audience persona’s (27+ women, to-be moms, women interested in baby related products) to get the maximum purchases on our online store & also building Instagram follower base with targeted ads.
Results
- 3x growth in customer base/month over a period of 13 months with blended ROAS (return on ad spends) of 2.5x at a scale
- 4x growth in gross sales/month across the online store in a period of 13 months
- Increase in reach & frequency of the brand through Instagram stories & reels
- The AOV (avg. order value) of the brand increased from an average Rs. 2000 to Rs. 3000 by increasing the paid media revenue on bundles & gift sets
Project Type
Lead Generation
The Challenge
To generate high quality leads from across the country for the Shiamak One Year Dance Program (OYP) & Half Yearly Program (SHP)
The Strategy
A complete mapping of the target audience was carried out across Facebook, Instagram and Google. The campaign focused on generating high-quality leads and increasing the ratio of those leads turning into live auditions. We employed a mix of video for brand-awareness and city-based lead generation campaigns.
Results
- Total Leads: Close to 2500 across India by digital campaigns
- Projected CPL: Rs. 450, Achieved CPL: Rs.108
- Prospect Ratio of quality Leads >20%
- Saved 25% of the complete media budget which was used across other programs
Project Type
E-Commerce
The Challenge
Growing online sales for a minimalistic home decor & furniture brand based out of India
The Strategy
With an aim to increase the customer base by 3x in 12 months, a mix of conversions, retargeting and branding campaigns were run across Facebook, Instagram and Google. The focus was to create ads on low ticket & high ticket size items. Also, we identified the different target audiences based on location & interests through competitor benchmarking.
Results
- Increase in total revenue by 3.5x in 12 months
- Decrease in CAC from 600 to 250 within 12 months
- Average Monthly ROAS: 4.5x
Project Type
E-Commerce
The Challenge
Increase sales across Amazon and Website for a Korean beauty and skincare brand.
The Strategy
Limese’s beauty products aim to put skincare at the heart of every beauty regime. Taking this thought further, we directed our overall digital communication to the same theme. We understood the target segments through cities & increased revenue by focusing on particular regions in India including metro cities & North Eastern states.
Results
- Growth in customer base by 4x across the website in the span of six months by identifying new target segments
- Growth in Amazon sale of more than 100% through sponsored products ad campaigns
- Average ACOS for Amazon achieved at 24%
- Time-sensitive discount campaigns which led to an increase in the user base by 20%
Project Type
E-Commerce
The Challenge
Growing online sales for an organic & healthy lingerie brand based out of India.
The Strategy
With hundreds of competitor brands in the same niche, Inner Sense required us to devise a strategy to grow the customer base. A mix of Traffic, Retargeting, Instagram Stories and Brand Awareness campaigns were carried out across Facebook and Instagram. We identified different audience persona’s based on women's wear, purchase behaviour & age which led to maximizing sales through Instagram stories.
Results
- 3x growth in customer base within 12 months
- Increase in total revenue by 2.5x across the website
- Achieved the lowest CAC in retargeting, add to cart & abandoned checkout users
Project Type
E-Commerce
The Challenge
Being an online store for well designed, durable and meticulously curated quality leather products, TBC needed to increase the user base for niche segments like travellers, photographers & art & craft audience through online ads.
The Strategy
Focus on travellers & high intent users to increase sales of traveller journals, which in turn would lead to up-selling other products as well.
Results
- Growth in customer base by 3x within 4 months
- Increase in total revenue by 2x in 4 months
- Average ACOS for Amazon achieved at 24%
- Decrease in CAC (cost of acquiring a customer) from 10$ to 5$ within three months
Schedule A Call
Reach Us
Feel free to get in touch with us for a free audit of your current digital positioning and performance or to discuss how we can help you improve it.